I help founders build the right thing, instead of more of the wrong thing.

I've been a designer, a developer, a product manager, and a VP. I work best at the messy early stage — when the product exists but isn't quite right, or the team is there but pulling in different directions. I embed for a day or two a week and stay until it's sorted.

Worth a conversation →

Selected work

  • OVO Energy

    Three years, six teams, design system, consumer app strategy

    One of the UK's largest energy companies, working across the whole product.

  • Everledger

    Head of Product — first product hire

    Turned a chaotic multi-project waterfall shop into a focused, agile team shipping a market-leading platform.

  • Kantan

    Head of Design

    Built the design function from scratch: research, strategy, service design, brand.

  • Rocket Lawyer

    Product Innovation

    A year figuring out how emerging technology could make legal services available to people who can't afford lawyers.

How it works

  1. We talk

    One conversation. You tell me where things are and where they're trying to get to. I'll be honest about whether I can help and roughly what it would take.

  2. I embed

    Usually one or two days a week. I work the way your team works — no new tools, no new process. Just someone senior thinking about the right things.

  3. You ship

    I stay through the hard bit. Then we figure out what's next.